A bold rebrand for a Suffolk recruitment agency

A rebrand to reflect Opportunities Workshop colourful, yet professional approach to recruitment and training.

Client: Opportunities Workshop
Location: Ipswich, Suffolk
Sector: Recruitment
Deliverables: Brand Identity, Illustration, Print Marketing, Website Design

Be bold, be colourful

Based in Ipswich, Opportunities Workshop are a training and apprenticeships provider who required a new brand identity and support with their marketing materials. Their previous identity was outdated, hard to implement and lacked potential.

The new Opportunities Workshop logo identity is simple and timeless, with the idea of the green box being an empty space to fill in someones career. It became an integral asset on marketing communications and was flexible enough to be carried across print and digital materials.

Responsive Website Design

Bold illustrations and powerful messages were created to get across the key services that Opportunities Workshop provide to candidates and business. With two audiences, candidates and businesses, it was important that the website communicated to both.

Branded Stationery & Print Marketing

With a bright colour palette there was lots of flexibility when it came to designing branded materials, such as stationery and posters. More fun was added with the design of quirky roller banners that introduced animals and funny messages to grab the attention of candidates. Finally a brand style sheet was created to ensure future use of the brand was kept consistent.