Print marketing for one of the world’s leading suppliers of portable pumps

Guiding these pump giants ahead with consistent and more helpful marketing materials for print and digital.

Client: Pioneer Pump UK
Location: Bury St. Edmunds, Suffolk
Sector: Pump Manufacturer
Deliverables: Brand Direction, Print Marketing, Advertising, Digital Marketing

Getting technical

Pioneer Pump are one of the world’s leading manufacturers and suppliers of portable pump solutions. After being approached by Pioneer Pump back in 2014, it was evident that their marketing communications were in need of some attention and lacked consistency.

Over the years I have helped Pioneer Pump shape their entire suite of marketing materials; making them clearer, consistent and more professional.

The biggest challenge was understanding the technical ability of their products and presenting these in the clearest manner for customers to understand.

Projects Completed

Product Specification Sheets Design & Print

With over 26 different pump models, I helped Pioneer Pump effectively design and print many specification sheets. Pump diagrams were redrawn and each performance chart was recreated to look in-keeping with the brand and present information as clearly as possible. Attention to detail and a high level of accuracy was crucial.

The Pump Handbook Design & Print

Named the companies ‘bible’ this little A6 handbook fits in the back pocket and provides site workers access to all pump products and their performance abilities. Not only that… but it includes handy information, case studies and everything you need to know about Pioneer Pump. With 1000’s designed and printed these became a great marketing tool and received constant positive feedback.

Print & Digital Marketing

Print and digital marketing for Pioneer Pump has been ongoing over the years, further materials I’ve designed have included magazine adverts, calendar, digital banners, html email and an exhibition display.

James is a passionate and dedicated graphic designer. He has been able to act responsively and efficiently to our needs, delivering great design works and concepts which we have implemented throughout our marketing tools and advertising. He listened effectively and provided graphic ideas in a timely manner and with excellent communication skills.

— Sara Pitonzo (Sales and Marketing Coordinator, Pioneer Pump UK)