An aspirational brand refresh for this Suffolk school

With a slogan ‘Excellence for each; for all’, TGS required a new brand identity to the highest of standards.

Client: Thomas Gainsborough School
Location: Great Cornard, Sudbury
Sector: Education
Deliverables: Brand Identity, Print Marketing

Serif all the way!

When Great Cornard Middle and Upper schools merged to form Thomas Gainsborough School (TGS), a new rebrand was required. TGS required a new identity that sustained the schools heritage, yet looked aspirational.

After various idea stages with teachers and students, I helped to design and develop the logo design that was carried across a range of branded materials, including their latest prospectus and signage that was used across the new school build.

Prospectus Design & Print

A 16 page prospectus was designed and printed for TGS to help them market to the parents of prospectus students. With full bleed student photos and attention to detail with typography and colour, this was an item the school was proud of distributing.

Signage Design & Print Marketing

Signage was designed to clearly signpost the new school build. On top of that I helped create a range of print materials including student certificates and stationery. A brand guidelines document was then produced to help the school manage their future marketing communications.

The service provided by James & Sean (collaborator) was exemplary. They listened and spent time helping us to express the values at the heart of our school. We loved the range of approaches they presented us with, and how they involved students in the process.

The brand guidelines were detailed and clear, helping us develop our brand in a wide range of applications for the last 3 years. The logo just worked. It has proved to be timeless, effective and appealing.

— Chris Ryall (Assistant Headteacher, Thomas Gainsborough School)