Being talked about is fundamental in business, therefore your name needs to be appropriate, memorable and most importantly unique. This collection of letters are what you become known as and build a reputation around, it’s crucial to get it right from the start.
If you don’t have a name, don’t worry, you’ll often find that it’s sitting right under your nose and can be teased out through initial discussions and briefing. If not, I have techniques and processes in place to help generate a new name that will drive your ambitions forward.